Paradigm Interactions the UK 's only specialist Digital Architectural Practice with a user centred design (UCD) and human computer interaction (HCI) focus celebrates its first full year in business.

Paradigm Interactions has responded to the new trend in digital media where companies are making the decision to focus on their customers and have moved from relationship management often associated with control to create service partnerships in order to create user buy in and loyalty.

Paradigm Interactions provides an end to end strategic, research and design service for website owners, intranet based organisations and companies involved in high volume transaction technologies. "I think moving into our office in Covent Garden was one of the high points of the year, it's like we have finally arrived" said Director and Principal Digital Architect, Karl Smith.

Digital Architecture is perhaps the best way to describe what Paradigm Interactions does as it helps their clients understand what they are getting and helps to avoid possible confusion with digital plumbers, carpenters and plasterers.